VITRA

If you've ever looked at a product and felt disconnected from its original idea while it tries to fit into a refined, contemporary space, this project responds to that. The goal is to remove abstraction and clear away anything that causes confusion, so the core idea is easy for users to understand and connect with.

Many product visualizations feel overly polished and disconnected from the origin of the material. The challenge was to visually express

• Where the product's material comes from
• The process and how that led to the idea it is.
• Every product is an art that a user is supposed to experience, not have taken away
• The transformation from a raw, organic state to a refined design object

The video unfolds as a material journey:

• I started with a scene showing a hard tree bark, which emphasize the origin of the product, directly from nature.
• Then i worked on the second scene showing the wood dissolving, and reforming, which symbolizes refinement and processing.
• I ended the film showcasing the finished product in a serene, minimalist interior space with soft daylight and warm tones. Which shows how the product fits seamlessly in any space.
• I was also intentional about the lighting, making it soft and directional, highlighting surfaces and material depth.
• Made every simulations in this project in houdini, then brought it to Cinema 4D for look development. I also did final rendering with Redshift render.

The final result communicates Originality, sustainability, and design intention, allowing the product to feel both grounded in nature and elevated by modern design.